Concerned by the masculinist discourse that wants men to take back control of their lives and become "real men" again, Simon Coutu wants to understand this movement that is gaining momentum in Quebec and almost everywhere on the planet; the controversial statements of the popular masculinist influencer Andrew Tate have made their way into the news feed of all Internet users in recent years. The journalist meets these influencers who claim that the modern man is losing ground and who propose to remedy this through a model of an all-powerful and muscular man.
